Price cuts are paying off for video game makers
Latest issue of Game Informer magazine mentions Microsoft has seen a 100 percent increase in sales after announcing price cuts for each of its three versions of its Xbox 360 video game system. The cheapest system is now $50 less than Nintendo's hugely successful Wii, which costs $250.
That shouldn't come as any surprise. Just look at what a price cut did for Sony regarding its rival Playstation 3 video game system last year.
In 2007, U.S. sales of the PlayStation 3 more than doubled weeks after the company had announced its cutting the video game console's price by $100.
I suspect this trend will continue, even more so, because times are tough and parents are going to have a tough time as it is buying gifts this holiday season.
Now, if only they'd drop the price on video games. If you're making more money from ads, the least you can do is cut the price, right?
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