A rather interesting marketing approach
U.S. Smokeless Tobacco, the makers of Skoal and Copenhagen, have a rather novel advertising approach. A new ad in a major national publication shows a smiling 30-ish guy sitting on an airline.
Now, perhaps he's smiling because he's on the one daily U.S. flight that isn't crammed to the gills with passengers. There's one other passenger two rows back and a flight attendant in the foreground.
But the headline tells us why he's smiling: "Enjoy tobacco on a 4-hour flight? Absolutely."
So if you crave a smoke -- but can't light up -- the option is a pinch between the cheek and gum? And what's the proper etiquette for placing the spit cup?
Comments (1)
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there's a great piece on www.theonion.com regarding smokeless tobacco this week (re the dangers of second-hand spit!)
Posted on March 31, 2005 1:50 PM