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The Science Behind Business

Seems like Adam Smith et al should have taken some psychology classes. Contrary to popular belief, the market is not rational. It's emotional. Or at least the people making the decisions behind it are.

So says an How Animals Do Business in the April issue of Scientific American. This is one "New" Economics that seems to make some sense. Unfortunately it's not online yet...but buy a copy, it's worth it.

Another tidbit from the April issue:

First their was the "cocktail" of drugs to treat AIDS. Now computer scientists are using a highball of programs to root out SPAM. And they're using research first used to find patterns in genes to block the detritus from your mailbox. Neat.

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