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What is the Triad?

Jo Ferreira, who recruits Fed Ex customers to move to its hubs -- had this to say about the Triad:

"I think it means very little to very few people."

Lisa Blakley, head of the Piedmont Triad Entrepreneurial Network, a California transplant, said the same thing when she took her job in September, 2004.

"Calling this area the Triad does not give any visual image of anything except the number three," she said.

Ferreira said the name would not prevent the region from developing.

But she points to a big issue -- people don't know where it is. And likely don't know what goes on here.

I think that's because its largely in flux. FedEx and Dell's decision to branch out here shows that the Triad's location is probably its best asset.

Some logistics jobs pay well -- truckers can earn $50,000 and up. But many pay the same or less than textile or furniture manufacturing jobs.

No corporate headquarters have moved here over the past few years -- and entrepreneurs flcok to other parts of the state to start businesses. That points to another issue. Will there be high paying jobs in the region down the road?

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