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Belk announces efforts for breast cancer

Belk will launch a series of events meant to promote breast-cancer awareness Friday.

October is breast-cancer awareness month, and Belk stores hope to raise $200,000 for the Dallas-based Susan G. Komen Breast Cancer Foundation throughout the month. Half of the donated amount will go to Komen Foundation local affiliates in Belk markets, the Charlotte-based department store announced today.

Events include:

Friday-Sunday: Shoppers will receive a collectible purse with charms featuring breast-cancer awareness symbols when they purchase $100 of merchandise anywhere in the store.

Oct. 6-9: Customers who buy a $1 shopping pass will receive discount coupons for purchases throughout the store - 20 percent off a single, regular-priced item, 15 percent off a clearance item and 10 percent off homestore items.

All month: Shoppers can choose from bracelets, lapel pins, necklaces and earrings featuring pink-ribbon designs. Jewelry starts at $15.

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