Downtown Greensboro chooses marketing firm
Biz writer Donald Patterson wrote about this possibility in the News & Record in July. (I'd like to link to the story here, but, unfortunately, I can't find it anywhere that's not subscription only or paid archives.)
Today, Downtown Greensboro Inc. announced that it has selected branding studio Graphica as a partner in a campaign to promote the rejuvenated city center. Economic development group DGI plans, with Graphica's help, to launch a publicity blitz using a variety of media before the end of the year.
The branding shop, located at 306 Market Street, works with corporate branding, Web and interactive design, consulting, technology and marketing services. Its clients include Glaxo, Krispy Kreme, Burger King, Lucky 32, Green Valley Grill, Triad Stage and UNCG.
According to a DGI news release, downtown has picked up nearly 60 retailers, restaurants and service businesses during the past year. The group estimates investments in completed and planned projects at more than $300 million. Downtown officials previously have said the area needs to be marketed like a Friendly Shopping Center or Four Seasons Towne Center, even though it has a smaller advertising budget.
Graphica will review existing data on downtown, and potentially conduct interviews and focus group meetings, to determine how best to market downtown.
** Update: Our friendly folks in online found the link for me for the story we ran about the downtown marketing campaign. At least I know someone is reading this blog now. **