Local ad agency picks up higher-ed account
Greensboro's The Sales Factory had added another large university to its client list.
The ad agency will produce marketing materials for alumni of Indiana University in Bloomington, Ind. The university has about 92,600 students on eight campuses and more than 240,000 alumni, according to a news release.
The firm's projects will include a brochure for lapsed donors - alumni who have given money to the school in the past but have not done so recently.
In addition to working with companies including VF Corp., The Sales Factory has a list of higher-education clients including N.C. State, Vanderbilt University and the University of South Carolina.
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