Four Seasons gets sporty
We reported on this in the News & Record before it was announced.
But here's the official word on a new youth-sports program by Four Seasons that plays into the mall's continuing efforts to cast itself as a family-friendly shopping spot.
Starting this month, Four Seasons Town Centre will give a local sports team $100 each month and reward players with a variety of prizes, including a team photo and a "goody bag" - that doubtless will include gift certificates for mall shopping.
It's a way for the mall to promote itself with kids and families through do-gooding, and the program is open to athletes ages five to 12 who participate in any team sport in a community, parks and rec or youth sports league in the Triad. You can pick up nomination forms at the mall, by e-mail from Four Seasons or at the mall Web site.
The first team will be announced during the last week of June.