'I got game like Kobe' ... and a snack company
In his breakout hit, "My Baby," 11-year-old rapper Lil' Romeo made some aggressive predictions about what his life would be at 18. (Think lots of women and a pro basketball career)
There was nothing in the song about owning a snack company.
But 18-year-old Lil' Romeo, whose real name is Romeo Miller and who has pretty much dropped the "Lil" part of his trade name, has bought Rap Snacks Inc., the Greensboro-based food company that bills its potato chips as "The Official Snack of Hip Hop."
Rap Snacks founder James Lindsay said in an announcement today that a deal took place for the privately held firm. A report from Allhiphop.com indicates that the sale might have taken place as early as August; however Lindsay said today that the sale took place three weeks ago and he sat on the announcement. Reports on rap-related Web sites were early leaks.
Lindsay didn't disclose the purchase price for his company, which was founded in 1994 and sold, according to Lindsay, more than 150 million bags of chips last year in 7-11 stores and independent distributors nationwide. Each package of chips features an image of a rapper - from Yung Joc to Master P to Romeo - and messages to encourage kids to stay in school.
Lindsay will stay with Rap Snacks and run the company's daily operations. The pair hopes to expand the Rap Snacks product line to include healthy snacks for aspiring rappers in schools.
And Lil' Romeo, Lindsay said, could be appearing more often in Greensboro now that he heads up a local company.
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