Klaussner gets online facelift
ASHEBORO -- Klaussner Home Furnishings is revamping its online presence during High Point Market beginning Oct. 1.
The corporate site, www.klaussner.com, will be redesigned to reflect the new look of the Klaussner brand and made into an easier site to use.
The retail Web site, www.klaussnerhome.com, will specifically support Klaussner’s new chain of Klaussnerhome licensed retail stores. The company said visitors to the site will get a first hand view of what they can expect to find at a brick and mortar Klaussnerhome store.
Consumers want to see products online before they shop, said Zach Ausband, Klaussner's project manager of marketing and information systems. "Consumers now want to see the product and price prior to entering a store to buy," he said. "They want all the information before they leave the comfort of their home so they can simply go to a retail location and make their purchase."