Fast Food Friday: Face to Face with the Baconator
As something of a respite from Harry Potter Hoopla I've decided that today will be Culture Shock's inaugural Fast Food Friday.
This week I'm taking a look at Wendy's new Baconator sandwich. This thing actually scares me -- and Wendy's seems to have anticipated this. This is part of the ad campaign:

That's right -- "Careful. It can sense fear."
Does anyone else remember when fast food companies told us their food would be delicious, make us happy, allow us to have pleasant, yummy experiences around the table with our families as we all unwrapped our Big Macs or dug into our Frosties?
Now, it seems, the tact has changed. Now we're being assaulted with images of towering, dripping, angry food that SHOULD scare us. It's Us vs. Them and we don't stand a chance. This burger is coming for our organs and there's nothing we can do about it. Don't buy it? HA! Nice try. It's stalking toward your house in the dead of night and it knows which room is your daughter's.
But...it's just a sandwich, right? It's not like I've never eaten fast food. There have been times I've basically lived on the stuff. I am no gastronomic coward. My heart, liver and kidneys have lived on the edge, laughed in the face of danger (and diabetes) and stuck their collective noses up at vegetarians and other assorted health nuts with their "low cholesterol" and "ability to run several miles without collapsing into a quivering mass of clammy flesh, coughing and soiling themselves."
So why does the Baconator make the hair on the back of my neck stand up?
Well -- let's look at the numbers.
UPDATE: As noted in the comments below, these numbers are a bit weird. Sometimes when I entered 1 Baconator into the field for nutrition information, I got the number below. Sometimes I got about half that. Sometimes I got a third number, that was even lower and not a multiple of either number. Always I entered the quantity as "1."
If the 830 calorie figure is the correct one that would still put the Baconator above any but Hardees' burger. But if it's correct, I'm highly suspicious. Six strips of bacon by themselves would be enough calories and fat to make the number inoperative if you added two patties, cheese and a bun.)
Nutritional information - Baconator (source: Wendy's)
Calories: 1670
Calories from fat: 920
Total fat: 102 grams
Saturated fat: 44
Trans fats: 5
Cholesterol: 345 mg
Sodium: 3840 mg
Total carbs: 70
Dietary Fiber: 3
Total sugars: 17
Protein: 113
That wasn't a typo. 1670 calories. Based on a 2000 calorie diet that's nearly your entire recommended daily intake for the day. And that's without the Coke and fries.
How does that stack up against similar burgers at other joints?
Well, Burger King's double-patty BK Stacker has four strips of bacon to the Baconator's six and clocks in at a comparatively measly 610 calories. Its total fat is 39 grams to the Baconator's 102. You can create a stacker with even more layers, but double-cheeseburger for double-cheeseburger it's no contest at all. (Source: Burger King)
The biggest, fattest burger on McDonalds' menu is the Double Quarter Pounder with Cheese. It's 740 calories with 380 calories from fat. Add bacon and it still doesn't compare. (Source: McDonald's)
Even Hardees' 2/3 lb. Double Bacon Cheese Thickburger doesn't measure up, coming in at 1300 calories and 96 total grams of fat.(Source: Hardee's)
So what does this monstrosity look like, outside of the crispy-bacon and fluffy bun fantasies of the glossy-mag ad campaign?
This is an unretouched picture of the burger I ordered today from the Wendy's on Lee Street, just as it was served to me:

And it tasted just as good as it looked -- a squishy, chewy mass of limp, stringy bacon clumped atop sagging, greasy, low-quality meat patties, covered in gooey bright yellow American cheese melt and dollops of mayo. No lettuce, no onion, no tomato -- because who are we kidding, really? Produce would be a pathetic pretense atop this slimy wad of coronary-inducing terror.
Even as I ate it I felt that sick, sour-stomach sensation coming on -- the kind you get toward the end of a state fair when you've stuffed yourself with five kinds of fried meat, three kinds of pork barbecue, a candy apple and funnel cake.
Hours later, it's still sitting in my stomach like a brick covered in broken glass.
It's nothing but mineral water and celery for the rest of the day as I sweat, belch and hiccup this thing out of my system and beg my colon to forgive me.
Comments (11)
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Hmmm. 830 calories, 51 grams fat (22 g saturated), 35 grams carb, 57 grams protein, 1920 mg sodium, 170 mg cholesterol....
Posted on July 21, 2007 8:50 AM
Holy crap! Zhak...you're right! Since last week, when I looked up the nutrition information, it has actually changed on the Wendy's website.
Noted and updated. But how did that drastic a change happen?
Posted on July 21, 2007 9:26 AM
Wait, wait...now it's the same again. Quantity 1...the higher caloric count.
This could have something to do with the way I ordered it without the produce, I suppose...but I don't think there are nearly 1,000 calories in some lettuce and onions...
Posted on July 21, 2007 9:29 AM
Now I'm totally confused.
Sometimes when I choose one Baconator it gives me the 830 calorie figure. Sometimes it gives me the 1670. Sometimes it shows another number, which isn't a multiple of either. Is it multiplying Baconators, even though it just one in the quantity field? And if so, why's it not coming out with the right math? Weird. Am making an update.
Posted on July 21, 2007 9:36 AM
Either way, my heart (liver, stomach, etc) goes out to you. I have done some pretty weird things for different jobs in my lifetime (including wearing a Santa suit in July that would put Billy Bob Thornton to shame). I would be looking really closely at the company's medical insurance policy before slamming a Baconator down my gullet.
Posted on July 21, 2007 1:04 PM
Thanks for pointing out the discrepency, Zhak.
Yeah...will not be having another Baconator. Ever. Felt sort of queasy most of the night -- though I did manage to have a chocolate chip cookie later that night at the Harry potter release at Barnes & Noble.
I'm going to keep doing Fast Food Friday, though. It's an interesting little piece of pop culture worth examining.
Posted on July 21, 2007 1:20 PM
This burger is fairly disgusting... no question - but it still does not stack up to the "Big Nasty" aka the Guacamole Bacon 6 Dollar burger at Carls Junior!!!! at a whopping 1140 calories and a heart stopping 85Grams of Fat! What gives with the fast food industry? - I suppose it's natural selection - it's not like we have lions and tigers and bears chasing our collective fat asses down - so the sludge we pump into our bodies during our rushed 30 min lunch breaks will have to pick off the weak and "Thin" (oxymoron)out our population.
Posted on July 25, 2007 10:25 PM
I'm not SAYING that the fast-food industry is fattening us for the slaughter in some sort of complicated extra-terrestrial plot...but if someone did say that, I would nod vigorously until someone looked at me, and then make a face to indicate that whoever said it was absolutely crazy.
Posted on July 25, 2007 11:10 PM
Man...this stinks. I liked that burger. But I can't afford to eat that with stats like that. (the place I ordered from was pretty close to the picture they want you to see, too...)
Posted on December 5, 2007 11:49 AM
Damn bra, even if that shite is correct, there are still a few sandwiches at quiznos that are more than that. But they're probably more filling.
Posted on August 22, 2008 12:38 AM
The worst part is the relentless onslaught of advertising by Wendy's on the radio and on TV. You can escape that cute girls voice telling you that everything they sell is right for you. However since Dave died(of a Heart Attack none the less) the quality of food has gone way down and the amount of advertising has gone through the roof. You know what they say, the best advertisers often have the worst products! And I love the blatent disregaurd for for thier customers health.
Posted on August 30, 2008 3:39 PM