Steve Jobs to iPhone buyers: "Here, rub this on it. It will feel better."
Wow. Props to Apple CEO Steve Jobs, who has announced a $100 Apple Store credit to anyone who bought an iPhone when it was released.
This comes in the wake of the announced $200 price drop just two months after the product was released.
Said Jobs in his statement:
"..even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these."
Comments (2)
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Why the parody Windows iPhone picture?
I think the $100 credit is brilliant on Jobs's part. It's buying a lot of goodwill. And he didn't have to do it. People whined, but they would have gotten over it and bought more Apple gadgetry anyway. I was very pleasantly surprised, and yeah, it makes me a lot more likely to continue to buy from Apple in the future. I guess it worked.
Posted on September 7, 2007 8:09 PM
That's what I hear most people saying. I didn't buy an iPhone -- not least because I thought the price would soon drop -- but I can imagine I'd feel better about having done it now that Apple's acknowledged that their early adopters sort of got screwed and are trying to correct that.
Posted on September 7, 2007 8:18 PM