Bizarre "I'm a PC" commercial: Pharell Williams edition
I know I've posted about the new "I'm a PC" ads from Microsoft before -- but now that I've seen this one with a solo Pharrell Williams I'm just...puzzled.
Nowhere in this ad does Pharrell or anyone else make any arguments for a PC being better than a Mac -- not for music, not for art, not for anything that Pharrell could actually speak to with authority and passion. He just talks about loving music and says that he uses a PC.
All right...and?
They've seen the actual "I'm a Mac/I'm a PC" ads, right? It's true that the Mac guy looks cooler...but he also makes an actual argument for what's so great about Macs in each commercial. This is what makes the commercials so great.
These things...they just makes me feel sorry for Microsoft. It's like they're the kid who never learned how to debate intelligently, who just starts rambling and screaming. "Am not! You are! Oh yeah? Well, hip musicians and music producers use me too, you know..."
Comments (1)
To report abuse of the comment feature on this site, please use the feedback form at the bottom of any page.
This is modern day propaganda at it's finest. I absolutely agree with the message in this blog. That even though Pharell may be a great artist, this commercial has nothing at all to do with a PC it is simply about his love for music. Really, what has our advertisements today come to? In every commercial you find some company or industry basically pushing the same message. "Buy our product because we have a famous person in our commercial!" For example, Proactive does the same thing with Diddy. Ironically, I have heard from many of my friends that have used the Proactive product, that it does not even work.
Posted on February 9, 2009 7:31 PM