Born to ...
Presidential Candidate (and former N.C. Senator) has a couple of new ads out, one in South Carolina on in New Hampshire. They're kind of two sides of the same coin but you probably won't see either on the tube in North Carolina unless your down in the Charlotte media market or the rabbit ears on your television are tuned just so. (North Carolina is a late primary state, so we're unlikely to see televsion money spent on us.)
But you can view the YouTube version of the New Hampshire "Born For" here:
The Associated Press offers the following analysis:
TITLE: "Born For."LENGTH: 30 seconds.
AIRING: New Hampshire.
SCRIPT: John Edwards: "I'm John Edwards and I approve this message. For 25 years, corporate greed has gotten its way in Washington, destroying American jobs and the middle class while the establishment did nothing. Insurance lobbyists killed health care. Energy giants make billions from insane gas prices. And more jobs were lost. As much as we like to think so, good intentions won't change a thing. Corporate greed won't be stopped without a president who fights for you. Saving the middle class will be an epic battle, and that's a fight I was born for."
KEY IMAGES: Other than a brief opening photo of Edwards, the only image is of the Democratic presidential candidate speaking directly to the camera. Edwards is wearing a plain black sports jacket, white shirt, blue tie and lapel pin. He's seated in front of windows with sheer, white curtains. The stark background draws viewer attention to the candidate's face.
ANALYSIS: The ad is consistent with the former North Carolina senator and trail lawyer's populist campaign theme: that he will oppose rich, powerful corporations to improve the lot of ordinary Americans.
The South Carolina ad tweaks that theme and inserts a reminder that Edwards was born down there: