Perdue says she'll go positive
I just sent this to our online folks:
Lt. Gov. Bev Perdue says has taken down television ads and website material attacking her opponent in the Democratic primary for governor and will refrain from so-called negative campaigning until the May 6 vote.Perdue and State Treasurer Richard Moore are the two leading Democrats in the contest and both have aired a series of attack ads over the past two months. Perdue said that numerous complaints from family, friends and supporters prompted her to take the attacks off the air.
"I've been thinking about this for two weeks," Perdue told reporters this morning after showing a new commercial that begins airing today in which she announces her decision to voters.
"It's been hard for me to look some people in the face," she said.
The winner of the May 6 primary will go on to face the winner of the Republican contest and the nominee chosen by the state Libertarian Party.
No response yet from the Moore campaign.
Update: “When a candidate does this it’s because they’re losing,” said Jay Reiff, Moore’s campaign manager. When asked if there were plans to pull Moore’s negative ads, Reiff said, “We’re going to continue to make the case as to why Richard Moore is the best choice for governor.”
Update: Here's Perdue's ad, which she said began airing today at 10 a.m.