End of year fundraising
For those of you on any sort of political campaigns direct mail or e-mail list, this note sent by Sen. Kay Hagan's campaign ought to look familiar:
Everyone wants to make a difference and I am convinced that if we want to make a difference here in North Carolina, we need change in Washington. Please join hundreds of other North Carolinians by contributing to my campaign for the U.S. Senate.[snip]
P.S. Your contribution of any amount - $25, $50, $100 or more before the December 31st reporting deadline will help me demonstrate to the rest of North Carolina that I can win this race! Click here to contribute now! Thanks again for your support.
Dec. 31 is a key deadline for candidates seeking to build credibility for next year's run. The Democrats lining up to take on U.S. Sen. Elizabeth Dole certainly fall into that camp.
Hagan, a Democratic state senator from Greensboro, and Jim Neal, an investment banker from Chapel Hill, are the front-runners and running roughly neck and neck in the polls. A fundraising lead on this coming report could help one begin to build a lead in the polls.
But just how important it is depends on who you talk to.
Thomas Mills, Neal's campaign manager, says candidates want to have enough money on hand but won't be playing the "who-has-more" game get. He points out that both Hagan and Neal jumped into the race at the beginning of the current campaign finance reporting quarter. While both should have been able to build up some funds, neither the race nor the money chase will be over Jan. 1, he said.
"There's nothing going to be make or break for either campaign with this report," Mills said.
True enough. But money in politics begets more money. People like to bet on a winner. And if one of the Democrats can roll out an eye-popping total on their end-of-year report, it could suck the wind out of their opponents fundraising.
As for Dole, she had $2.3 million in the bank as of Sept. 30 and has continued to raise money. It was more important for her to raise money early in the year to show that she could still put together the kind of finance effort that helped bring her victory in 2002.
"With the amount of money she's raised, whatever needed to be answered for Sen. Dole has been answered," said Mark Stephens, a consultant with Dole's campaign.
In fact, the leading Democrats' eyes do seem more on Dole than on each other.
"I look at it as if I'm running between now and next November against Elizabeth Dole," Hagan said this week.