The Greensboro Chamber of Commerce and Merchants Association are encouraging residents to shop at locally-owned businesses this holiday season.
The two groups have partnered on a "Buy Local" campaign, something businesses throughout the country are doing as concerns about energy, climate change, the recession and globalization increase.
According to a Tuesday press release:
“It’s so important to encourage people to spend money locally rather than on internet purchases during the holiday season,” commented Greensboro Chamber President, Rob Clapper. “Even if people decide to shop at national chain stores, the sales tax generated is invested back into Guilford County and shoppers are helping to employ local people.”
Steve Branch, Vice President of the Greensboro Merchants Association also commented,” as everyone feels the global financial crisis, its imperative that we focus in on our own community and local economy. We are all a part of a whole and if we divert our holiday spending from other cities and from the internet back to a downtown retailer, to Battleground Avenue, or to Friendly Center, we are helping our friends stay in business and we are preserving our own neighborhoods.”
Of course, "local" can mean different things. The most local businesses are those that are owned by people who live in the same city, county or immediate region as most of the customers, and grow or manufacture the product locally, such as the craft vendors at farmers markets. From there you have the owners who live in the community but sell products made elsewhere.
Businesses furthest removed from a local community are those owned and operated by people outside of the region or state. After that are your national businesses that market online and/or source materials from different countries.
Some Greensboro businesses have been working this past year to promote shopping at locally-owned businesses. For example, Deep Roots, a natural foods cooperative, has partnered with several businesses to offer discounts to Deep Roots owners.
Some businesses also offer discounts to members of the Winston-Salem-based Piedmont Environmental Alliance.
A national organization that has worked to strengthen local businesses on a comprehensive level is the Business Alliance for Local Living Economies. (It also defines "local".)The organization's vision:
BALLE believes in the power of local businesses to transform communities for the better by working cooperatively toward a shared vision. We imagine cities and towns of every size and political stripe engaged in shared learning to build community assets like sustainable agriculture, green building, renewable energy, community capital, zero-waste manufacturing and independent retail - what we call the building blocks of Living Economies. We envision a time when local economies not only generate community wealth, but also are catalysts for civic action, social diversity and ecological health -- for sustainable communities.
BALLE defines "living economies" as defined by the following principals:
* Living economy communities produce and exchange locally as many products needed by their citizens as they reasonably can, while reaching out to other communities to trade fairly in those products they cannot reasonably produce at home. These communities value their unique character and encourage cultural exchange and cooperation.
* Living economy public policies support decentralized ownership of businesses and farms, fair wages, taxes, and budget allocations, trade policies benefiting local economies, and stewardship of the natural environment.
* Living economy citizens appreciate the benefits of buying from living economy businesses and, if necessary, are willing to pay a price premium to secure those personal and community benefits.
* Living economy investors value businesses that are community stewards and as such accept a "living return" on their financial investments rather than a maximum return, recognizing the value derived from enjoying a healthy and vibrant community and sustainable global economy.
* Living economy media provide sources of news independent of corporate control, so that citizens can make informed decisions in the best interests of their communities and natural environment.
* Living economy businesses are independent and primarily locally owned, and value the needs and interests of all stakeholders while building long-term profitability.
The group lists a North Carolina chapter in Asheville.
One trend that I am tracking closely is embracing of "local economies," particularly as it relates to sustainability. For example, I just learned that TS Designs in Burlington is working on a T-shirt making project that will result in shirts made from cotton that is "grown, ginned, spun, knit, finished, sewn, printed, and dyed all within a 150 mile footprint."
I also know of a Triad man who has a biodiesel plant in south Virginia that uses canola grown on local farms and is used to fuel vehicles at an adjacent truck stop. Let me know of any other "local businesses" in the area.