« Follow the Teacher | Main | Hanging up the 'Closed' sign »

August 24, 2006

A Market by any other name...

The International Home Furnishings Market Authority decided to change the name of the twice-yearly furniture market.

Now we've got High Point Market instead of the International Home Furnishings Market, which is a mouthful. The authority is changing its name too and will become High Point Market Authority.

It's probably a smart marketing decision. As an outsider, I was thoroughly confused by the International Home Furnishings Market name when everyone I'd run seemed to call it either "Furniture Market" or "High Point Market."

It's sort of like when Federal Express caved in and started using FedEx since that's what most people called it anyway.

Then again, one of the journalists I work with, upon hearing the new name, said "That could be a grocery store." So maybe it isn't a good idea.

Posted by Jonathan Jones at August 24, 2006 9:23 AM

Comments

Doesn't sound too good to me. The new name requires that people know what High Point is and understand its connection to furniture. Having "home furnishings" in the name made it immediately clear what the market was about and "international" described its scope. Now it sounds like some kind of local swap meet or, yeah, like a grocery store.

Posted by: Roch101 at August 24, 2006 12:22 PM

Why now "High Point International Home Furnishings Market" or "International Home Furnishings Market of High Point"?

Any newcomer who want to come will have no idea what "High Point Market" is.

They can tell you where Fantasia is from and that she cannot read.

Posted by: Stupid Move at August 25, 2006 11:04 PM