A story behind the story
There's an interesting back story to the race relations project that will be announced officially on Monday by Greensboro Mayor Keith Holliday. It tells a little about how newspapers operate and perhaps why the mayor has difficulty with us.
We received this news release from the city on Wednesday, announcing the mayor's press conference. Here's the wording that caught the attention of our City Hall reporter, Matt Williams: the mayor "will announce the kickoff of a unique and significant community relations project for Greensboro."
Given the city's racial history, Matt correctly thought this worth pursuing. The mayor didn't return Matt's call, and it didn't take long to find out that the mayor had told city staff not to discuss the plan. Matt wrote what he knew for Thursday's paper.
On Thursday, one of the organizers called me, asking us not to write any more stories about the initiative until after the news conference. Additional stories could endanger the plan's funding, I was told. I responded that this is a legitimate story of community interest, that the story was already out and that we couldn't "unring the bell." (Yes, I'm afraid I used that very cliche.)
Meanwhile, Matt continued to pursue the story and got some more details, which we published today.
The initiative appears to serve an admirable civic purpose. But I suspect it has already created some ill will between the organizers and the newspaper, unnecessary ill will, if you ask me. (It's not apparent to me that any other news outlet has reported the initiative, but I could be wrong.)
First, too many movers and shakers know about the program to keep it a secret, so why try? Second, this is, presumably, a positive announcement, so why let it twist out in the public eye for five days without any verification? Why risk having an incomplete story out there? Third, imagine if they had planned some advance build-up and marketed the announcement, rather than tried to keep the lid on.
Oh, well. We'll still attend the announcement Monday and put it online and in the paper.
Comments (7)
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Matt Williams, it seems is too impatient to wait for the facts. And as the Editor in writing "Matt correctly thought this worth pursuing" was willing to print parts of a story rather than getting all the details for a more comprehensive and complete chronicle. It is the impulsiveness of the press to "let it(the real story) twist out in the public eye for five days without verification." Was it a good idea for the city to alert the media in their release of an upcoming public announcement? Yes. Was it worth annoying the presenter by letting the cat out of the bag? No. If you ask "why risk having an incomplete story out there", the News & Record should wait for the kickoff to get its facts for dissemination to its readers. The night crawler will not be able to report on the sunrise until the sun comes up. The bell tolls for thee after the mayor rings it on Monday. Why steal his thunder unless you just want to antagonize. I'd have to side with the mayor on any ill will. I believe it is justified.
Posted on September 10, 2004 5:49 PM
Thanks, Sam. Unfortunately, your approach puts control of the news in the hands of, in this case, the government. We risk "annoying the presenters" every time we exercise independence, which is one reason politicians get irritated with the press: they can't control the message.
Our responsibility is to our readers, not to the mayor. When the city tells us they have information about a "unique and significant" project, our responsibility is to tell our readers about it, not do the mayor's bidding.
Posted on September 11, 2004 8:35 AM
It piqued my curiosity, too, when the announcement of the upcoming presentation was made. I'm glad Matt pursued.
If funding for the project was to be jeopordized by publicity why risk sending such an inticing notice out to the press? Makes no sense.
Pursuing the story was proper and in the best public interest - but perhaps not in the Mayor's (or the project's) best interest.
I assume the advance notice was sent to create anticipation and buzz. That's exactly what it has accomplished. Mission successful
Posted on September 11, 2004 9:18 AM
I think the Mayor is still sore at you for reporting all the bad news. Now he wants to keep the good stuff for himself.
Why worry about this? I am sure you don't. This is why we have a free media.
Posted on September 11, 2004 1:56 PM
It seems to me that if you announce you are putting a gift under the tree, you are issuing an invitation to have it unwrapped before Christmas morning.
Posted on September 11, 2004 4:24 PM
I just posted this at Lex Files but it seems to apply here as well
Maybe I'm the only one who finds this amusing, but I
couldn't help but notice a few things about the "story behind the
story" of the city's new initiative to cross racial lines that
you and John Robinson have made such a big to-do about on these
blogs.
You wrote last week about how the mayor in announcing a
press conference about the initiative without revealing details
was just throwing red meat to your starving, Pavlovian reporters.
A day later, Robinson wrote about how he had rebuffed an unnamed
organizer who called to ask him not to publish any more articles
because it might endanger the plan's funding.
Today, you offer a number of justifications for giving the
public half-baked meat, or as you call it, incomplete stories.
One of those is that publishing partial information may cause
somebody to come forward with more.
Then came the press conference on Monday and today's edition
of the paper with the presumably complete story. But it is only
in the paper's editorial that we come across this curious bit of
information: your publisher is a member of this initiative's
advisory board.
Was this a position that just fell to him out of the blue on
Monday? Or had he accepted it earlier?
If the latter is the case, which seems likely, surely he
would have inquired about what he was getting into. So the
question is this: was the red meat that your Pavlovian reporters
were chasing actually stashed just a floor below the newsroom in
the publisher's plush quarters? Was the publisher sitting on the
details while his editor was justifying incomplete stories? Was
the newspaper itself involved in a conspiracy to keep it from
publishing the full facts?
If so, it's not very good evidence for your contention that
publishing partial stories might bring forth sources with the
details. It's a pretty short elevator trip, after all, from the
first floor to the newsroom.
Posted on September 14, 2004 3:05 PM
You all can join our discussion at Lex's blog
Posted on September 14, 2004 8:54 PM