Two final -- I hope -- pre-election notes
1. Our advertising director was a little worried that some readers would not like their newspaper wrapped in a paid campaign ad for a political candidate as it was this morning. We received fewer than a half-dozen complaints, though. Personally, I was confident that readers would recognize an ad when they saw it and treat it as such.
2. I wish we had given equal prominence to the photographs of President Bush and Sen. John Kerry on the front page this morning. As it was, the photograph of President Bush is larger and above the fold. It's not a big deal, but given the high-pitch partisan nature of the campaign, we should have been more careful to avoid any suggestion of bias. But I'm not aware that anyone has complained.
Comments (3)
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Equal coverage is always better; Especially during election times.
Posted on November 1, 2004 6:38 PM
" but given the high-pitch partisan nature of the campaign, we should have been more careful to avoid any suggestion of bias. "
Ha ha ha ha ha! Good one, John. You know there's three candidates on the ballot in NC, right?
Posted on November 1, 2004 9:05 PM
Bags are advertising - and helpful - I'd much rather have a dry paper with an ad than a wet paper anyday. As long as you don't go with "adult" advertising.
As for the picture - you forgot about the Half-Wrapper - the half-sheet covering elections - made it appear as if only Kerry was on the front page.... until you open the half-sheet.
Posted on November 2, 2004 4:19 PM