OK, here's the lecture
Read Part 2 of Steve Outing's post on newspapers and blogging. This is titled "What Bloggers Can Learn from Journalists." Part One is called, "What Journalists Can Learn from Bloggers."
Outing has lots of good advice. My favorite line: "But having an editor involved -- even if it's immediately after hitting the Publish button, a.k.a. back-editing -- is a brilliant idea, even for solo bloggers." But that may just be because I'm an editor.