An experiment can be a revolution, too
Mark Tosczak, formerly a News & Record staffer and now a reporter for The Business Journal, writes about our online initiative in this week's issue, which will not be posted until next week.
The article is on target, except for one thing (although it may just be me). There is a tone of desperation about the newspaper business in it that we don't feel. The News & Record is healthy. Until this year when we stopped telemarketing, we had three straight years of circulation growth. We have every expectation that we'll resume the growth in 2005.
As I've said here before, this is an exciting time to be in journalism. Change and growth is in the air. If we can engage with people better online, we'll go there. If we can involve citizens in the civic dialogue and learn from them, well, here we come. Mark knows that, too, because, although he didn't say so in the article, he's a blog aggregator himself.
Comments (1)
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I've just read the Business Journal's article and applaud your choise to make your newspaper more interactive. Here is why I think this model is going to change the news landscape. 1. Ever merging corporate control of news has led to a reduction in the publics trust for unbiased reporting.
2. The internet has allowed citizens to be more informed as to the news stories.
3. People are feeling a disconnect from government. The recent administrations have left people feeling disconnected with their ellected officials resulting in a void that interactive news can fill.
For these reasons young people like me (26) are depending more on independent media for news, than the traditional local papers. Interactive local news definitely counters this genuinely. Good Job!
Posted on January 14, 2005 7:29 PM