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When blogging is like journalism

I don't want to get too uppity about journalists understanding the purposes and values of blogs, and I probably was over at Ed Cone's place. (See WSJ story raising questions about reporters blogging.) Actually, I had the same concerns the article raises 18 months ago. I hadn't blogged then, but now I understand how powerful a tool a blog can be for a journalist and a newspaper.

In response to the Journal article, Ed asks, "I wonder what the N&R bloggers think. Is blogging useful to you? Are you happy to be doing it? What rules do you follow on your blog, and how does it differ from other work you do?"

Those of us who commented didn't really tackle his questions, although Mark Binker gets it right with his comments about the medium and the message. And I'm only going to indirectly answer them here.

Blogs are all one thing only in the same way that the News & Record, The Rhino and The New York Times are all one thing. That is, other than being ink on newsprint publications, we have different voices, different reporting philosophies and different points of view. Blogs are no different.

In our case, the simple answer is that the rules of journalism we follow in the newspaper -- independence, fairness, accuracy, truth-telling -- apply online as well. The message that I give to our staff bloggers is that they must practice journalism and represent the values of the newspaper. We see the blogs as an extension of our journalism, no more, no less.

For some of Ed's other questions, visit Tim Porter, who wrote perceptively about this very topic last month. And interviewed our own Matt Williams of Inside Scoop for the post.

Comments (5)

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Joe Killian said:

I was having this conversation last weekend with some reporter friends of mine in MA. Blogging hasn't taken off as an actual part of newspapers there the way it has here yet, but they said the problem they've run into with blogs is that they advance the idea that everyone is a journalist, or everyone can be as long as they can operate a blog.

You wouldn't trust someone who just enjoys doing it to rewire your house or fix your plumbing. So why would you trust bloggers to act as responsible journalists? By and large they don't have training, experience or any sense of basic journalistic ethics -- so is it a GOOD thing that so many bloggers now think they're reporters?

I said I wasn't sure it was that severe. There are arguably even more dire consequences to amateur journalism than to amateur plumbing - but I think most people still know the difference between a blogger and a journalist.

It maybe true that those on the far right and far left think all journalists and all newspapers are full of lies and run by the opposition - but most rational people have some sense that journalism is a profession like anything else and can't just be picked up effectively by anyone who can type.

mrproduce said:

Joe, are you suggesting that one must be university trained in order to be a journalist?

Joe Killian said:

Not at all. Some of the best reporters I know never went to school for journalism - and quite a few don't have college degrees of any kind.

But I do think there are skills, abilities and sensibilities you get from "traditional" journalism - working in a newsroom, being edited, concerning yourself with the profession's basic codes of ethics - that a lot of bloggers just don't have. Which is fine - if they consider themselves to be bloggers.

But there are bloggers out there - and I've run afoul of them - who consider themselves to be journalists who happen to be using a blog instead of a newspaper but haven't a clue about how to be a journalist and couldn't care less. Printing someone's name when you've told them their comments are off the record, altering quotes or pictures, re-creating events for photographs without labelling them as re-enactments, using "journalism" to settle personal scores or report on things to which you're entirely too close...these are some of the dangers of bloggers deciding they're journalists without thinking about what that means. I think it's more ignorance than malevolence - but being a bad journalist isn't just annoying, it's potentially dangerous.

mrproduce said:

Good explanation Joe and the kindness and the civility is much appreciated.

Joe Killian said:

Eh - no extra effort to be civil.

This is a contentious issue - and one I'm on the fence on more often than not. But in the end I tend to think (perhaps because I think I qualify) that there's no real substitute for an experienced journalist who knows what he's doing, cares about it and is willing and even eager to be held to a standard understood and respected by other journalists.

Blogging may, as John says, be "like" journalism - and in certain rare cases may even be some strain of journalism. But at this stage, more often than not, it isn't good reporting. People are smarter than we give them credit for, though, and I think most people do know the difference.

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