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The "real" value of Page 3

With all the suggestions on the post about our newspaper circulation numbers, I'm surprised no one has suggested this sure-fire method to increase readership.

Comments (6)

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David Boyd said:

Hmmmm. Might say something about where The Editor's mind is at versus his commenters.

Jon Lowder said:

Personally I think it's a dandy idea, but I'd add the twist that it should be combined with a "Faces (and some)of the News & Record." You could start with Mr. Johnson, then yourself and move on to what is sure to be a hit with good 'ol Lex.

Heck I'd pay for the out-of-town delivery if you did it:)

John Robinson said:

It's creativity, David, creativity. Nothing else.

Jon, we want to SELL papers, not cause people to scream "My eyes! My eyes!"

Lex said:

No kidding. There are Geneva conventions to worry about, not to mention state and local public-health laws.

Brian Clarey said:

Sorry -- been under the weather and couldn't respond until today. This was directed at us, right? I mean, even though several other publications in town have begun using Page Three-type features since we started doing this almost a year ago (the Rhino's new Yost Hottie section, for one, and Carolina Delight, which is an entire brochure-sized mag based on the Page Three concept), I still think ours is the most notorious in town.
At any rate, we stand by our Page Three. It's hands-down the most popular feature in the book going by our website hits and by comments we hear on the street. And also it's an established form, going on 40 years since the Sun first did it back in '69 or '70. As far as lowering standards throughout the rest of the paper... well, I just don't see it. Not here anyway.
I agree that it would be inappropriate for a daily newspaper in Greensboro to run a feature like this, but in a weekly like ours there is definitelty room for salaciousness and whimsy. And even on our Page Three we don't shoot the models topless (unless they're men -- we run men once a month) and try to focus on beauty rather than flesh.
As for Lowder's suggestion, it might be pretty funny to see a shot of Lex bent over a pool table or something but yeah, I don't think it would do much to boost circulation.

John Robinson said:

Uh, no, Brian, I wasn't really thinking of Yes! when I posted that, but I do feel your pride! :)

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