Pegasus News lessons
Mike Orren, a once Greensboro guy and now Texas entrepreneur, has a nice piece at OJR about the launch of Pegasus News, a local citizens site in Dallas and beyond. His points:
* Launched is better than not. But not launched is better than launched and empty.
* People will display unreasonable loyalty and tenacity for a cause, particularly when that cause is media.
* The concept of "citizen journalism," at least in a pure dogmatic form, is a myth. Myths, however, are critical to our understanding our world.
* Panlocal.
* On the local level at least, data is what drives visitors.
* Local advertisers are hard to reach, but easily impressed.
* The more obscure the content, the better.
* Amateurs are bigger perfectionists than pros.
* Don't fear user comments.
* The rules of local are different.
We can learn from this.
Comments (3)
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Thanks for the kind words, John. We've learned (and been inspired) a lot by watching y'all.
Posted on January 18, 2007 1:05 PM
Site looks good, Mike. How'd you like me calling you an entrepreneur....so much classier than ink-stained wretch.
Posted on January 18, 2007 1:31 PM
That's "pixel-stained" wretch, to you...
Posted on January 18, 2007 4:23 PM