News-Record.com

Mike Orren, a once Greensboro guy and now Texas entrepreneur, has a nice piece at OJR about the launch of Pegasus News, a local citizens site in Dallas and beyond. His points:

* Launched is better than not. But not launched is better than launched and empty.
* People will display unreasonable loyalty and tenacity for a cause, particularly when that cause is media.
* The concept of "citizen journalism," at least in a pure dogmatic form, is a myth. Myths, however, are critical to our understanding our world.
* Panlocal.
* On the local level at least, data is what drives visitors.
* Local advertisers are hard to reach, but easily impressed.
* The more obscure the content, the better.
* Amateurs are bigger perfectionists than pros.
* Don't fear user comments.
* The rules of local are different.

We can learn from this.