I've been reading the weekly PEJ News Coverage Index for two months now and am about ready to unsubscribe.
Developed by the Project for Excellence in Journalism, it's a tabulation of the main national and international stories in American news media "to identify what is being covered and not covered -- the media’s broad news agenda."
The initiative is an attempt to provide an empirical basis for cataloguing and understanding what a wide swath of media offer the American public at a time of growing debate about the press' influence, standards and economic foundation.
All very good. For someone. Problem is, the index rarely reflects what is on the front pages of our newspaper because we're emphasizing local news. And as the number of media outlets increases, I wonder if the index truly identifies the "media's broad news agenda."
For instance, last week, the Index of all media showed the firing of the U.S. attorneys was the top story, followed by the 2008 campaign, Iraq policy, domestic terrorism and Iraq homefront. Newspapers, a subset in the survey, were slightly different: the 2008 campaign dominated the news, followed by Iraq homefront, U.S. attorneys, Iraq policy and domestic terrorism.
The News & Record put a couple Iraq stories on the front page last week; it was a slow news week for us. We also had a presidential campaign story when John Edwards came to town. But, honestly, we don't put many articles about either topic on the front page very often. And the front page is what the PEJ index measures among newspapers.
We aren't one of the 14 newspapers used in the survey, so I don't suppose it matters much. But my bet is that most of the newspapers in the United States are local news oriented. Commodity national and world news is downplayed. So, what are we to make of it? Even though the index shows that the U.S. attorneys story is the big story of the week, I don't recall hearing anyone talk about it and we've published few letters about it. Same with the presidential campaign (except we have the usual debate over the president's performance in office on the letters page).
Judging from letters and comments and phone calls, more people around here are talking about the lost, now-found boy and Diane Bellamy-Small.
Still, there is this goofy idea out and about that the "news media" acts in lockstep on all issues, particularly those involving politics and the war. This just reinforces and exacerbates it.
The index is an interesting measure for the week, but it seems to be old-time thinking, which is unusual for the organization that produced this. I am not sure where its value lies or who uses it.