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Keeping my day job

This falls in the No-Good-Idea-Goes-Unpunished file.

I suggested that a good time to experiment with adding video to online classified -- a skill we want to learn -- would be when we advertise for our Digital Media Director. Next thing I know I'm paired with the talented Carla Kucinski in front of the camera. I'm playing the stuffed-shirt role of the newspaper. Yes, typecast.

To quote from Margaret Banks's one-line review: "Carla is great."
My review: It's a trifle of a thing, aimed at showing we can laugh at ourselves. And it was more fun than working.

Let the mash up begin!

Update: Who knew that trying video classified was such a bad idea. (I do like shiny things.) Via Howard Owens.

Update: I should have said what has happened to the current digital director. Kathy Lambeth, who deserves great credit for guiding our online efforts for the past three years, is going to become our New Ventures director. She's going to pursue acquisitions, partnerships and start-ups.

Comments (5)

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Robin said:

If what you say is true, Mr. Newspaperman, then you will have no day job to stay in. I know this is poking fun, but it's odd to hear it.

Ryan Seals said:

Priceless.

John Robinson said:

Au contraire, Robin. I'm in the journalism business, not the newspaper business.

John C. said:

For some reason, my 2-year-old daughter can't get enough of this video. She spotted it playing over my shoulder and keeps asking me to replay it. Will it make her smarter?

Robin said:

Newspaper business .... journalism - I can't tell the difference these days. It's all about the dollar.

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