In your face advertising
I am recuperating from having plates screwed into my broken arm by watching the Carolina-Virginia Tech game. I'm annoyed by all the ads digitally strewn across the field and hanging from the ticker at the top of the screen. Many more and more obtrusive than normal. (Of course, I could just be crankier than normal, too.)
So at halftime, I go to my neglected newsreader and come upon this entry by Rex Hammock, quoting a Fast Company piece on advertising:
"...if we're not helping people live better lives, we are not helping ourselves. If all we are doing is interrupting people who don't have time for interruptions, we can't expect their attention. If all we are doing is annoying people who have zero tolerance for annoyance, we can't earn their trust. If all we are doing is pelting people with endlessly irrelevant messages, we can't claim their loyalty. And if we can't claim their loyalty, we don't have a prayer of a positive return-on-investment."
I'm in a business that relies on advertising, but I want it to be effective not annoying, stylish not stupid. And what I'm seeing in this football game can't possibly be delivering the desired message.