If you don't buy this paper, we'll kill this dog
This advertising spot for the Sunday newspaper will run for several weeks on broadcast and cable. See it here first.
We don't do much television advertising. It's expensive to produce and expensive to buy. (This doesn't count.) And we do own an advertising machine. But we want to reach a group of people who aren't regular newspaper readers with the message that they ought to try the paper. Its emphasis is on the value of the paper, but we don't leave the Web site out. Personally, I like the image of using the paper to make a hat, which is an underappreciated attribute.
I'm not in it, by the way, although many N&R folks are. (No dogs were harmed in the making of this ad.)
Update: The link is fixed.
Comments (3)
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I'd love to see the ad, but the links in the first paragraph don't work for me.
Posted on October 10, 2007 12:50 PM
Nice. But your "I'm a newspaper" ad is a classic. I loved it. The new one just can't compare. ;)
Posted on October 10, 2007 3:19 PM
I bought one today because I couldn't find the Rhino to read at lunch.
Posted on October 10, 2007 5:46 PM