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The Long Tail squeezes back

Chris Anderson blocks hundreds of PR e-mail addresses.

Lazy flacks send press releases to the Editor in Chief of Wired because they can't be bothered to find out who on my staff, if anyone, might actually be interested in what they're pitching....

So fair warning: I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I'm interested in and composed a note meant to appeal to that (I love those emails; indeed, that's why my email address is public).

Everything else gets banned on first abuse.

Speaking as an editor who gets his fair share of PR junk -- although not nearly as much as Anderson -- I love this. What strikes me in looking down his list is the amount of duplication of e-mail addresses that would be on mine. Perhaps there are more similarities in the content of Wired and the News & Record than I originally thought.

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I get about a hundred of these daily and have blocked the vast majority for the very same reasons... Well except for the fact that I'm a one man show.

The vast majority of my time is spent promoting and checking out poets, writers and musicians. 99% of the advertising I do for business is being done for free but any "promoter" who thinks he can include me on his spam list will never get me to pitch his acts.

Anyone looking to hire agents, managers or promoters would do well to look into how they hype their clients.

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