Endorsements
Allen Johnson talks with Poynter Institute about why the paper does and doesn't endorse.
Perhaps one way to make endorsements more effective is to change the way they are presented. "Editorial pages are trying to get away from the voice of God and not sound so pompous and self important. Endorsements can be funny, creative, and I think they can be informative," Johnson said. "They don't always have to be done by the same strict template."