Press release heaven
ReadWriteWeb mentions an email from Business Wire, a press release service, that claims it bypasses the blogosphere and traditional media and directly reaches its markets by showing up on aggregators and in search results.
I would never say that we don't want releases or get valuable information from them. In fact, news releases from local companies and agencies are invaluable. But if I could eliminate all the faxes and e-mails from PR firms and companies "not from round here," I'd save a ton on paper and my productivity would skyrocket. So I say more power to you Biz Wire.
Update: So, appropriately, the very next news release I get? What's Good for Your Heart Is Good for Your Brain from the Alzheimer's Association and the American Heart Association.
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