Mixed signals about celebrity news
From the Readership Institute last week: Celebrity news seldom pops up among the topics of local readership studies. The celebrity television shows are facing ratings issues, and the ratings for awards shows like the Oscars are a shadow of their former selves. While there is a flurry of questions from newspapers about celebrity news in newspapers, the celebrity magazines are in a death plunge.
From Women's Wear Daily today: Jennifer Lopez's twin babes helped people.com break records in terms of traffic to its Web site on Thursday, the day the issue hit newsstands. People.com hit an all-time high of four million daily unique visitors who viewed the first picture of babies Max and Emme online from the magazine's exclusive photo shoot with Lopez and husband Marc Anthony.
J-Lo's babies won't be on the front page of the paper or the Website; we agree with the Readership Institute that the daily newspaper (or its Website) isn't the place people looking for that sort of info go. Still, 4 million visitors provides a pretty good parachute from the death plunge. With Branjolina and Jessica pregnant, the future is bright!