A signpost along the way, part II
On Friday, I was interviewed by a journalism student working for ASNE Reporter, the newspaper that will cover the upcoming American Society of Newspaper Editors' convention in Washington. His story assignment: Will newspapers survive? What can be done to save them?
This assignment saddened me. Are we really still asking that question?
Yes, newspapers will survive, although not flourish or endure. I'm thinking that newspapers are good until the baby boomers start dying out in 30 years. I base this on Phil Meyer's generational research. Who knows what they'll be like, but it's safe to say that papers will be smaller, more focused and more niched. And many of them won't publish every day. Some options here.
But these are really the wrong questions, I told him. (Even though they are being discussed elsewhere by people smarter than I.) The more interesting question the editors should be thinking about is whether and how professional journalism will survive and flourish.
I'm think it will. Part of that is my heart talking, I admit. But I believe it with my head, too. Our challenge is to make sure that what create has value and that we can get it before the eyeballs of those who value it. And there are a lot of innovators working on that.
James Maroney, publisher of the Dallas Morning News: If you are I the newspaper business, you are in the business of managing decline. If you are in the news and information business, then you have a healthy future.
The news business is undergoing a transformation that's occurring faster than many of us thought. Our mistake is thinking of it as a threat rather than as the greatest opportunity journalism has ever had. There will be a living there if we can figure out how to be the discoverers.
Fortunately, the ASNE conference schedule seems to focus on change and digital journalism. Not that I'm going to be there.