Exposing your name
As reported by the Baltimore City Paper, freelance bloggers for the Examiner don't actually receive money. In consideration of the Services, you will be provided exposure of your name and the Web Page. You understand that you will not initially receive any other compensation for performance of the Services. (Via Romenesko.)
What is the value of such exposure, if any?
I know that contributors want cash AND exposure, which is only fair. My general philosophy has been that we pay for what we truly want. But that we will also publish content that we don't pay for. The distinction being that you may not buy that $1.25 Coke from the vending machine because you aren't that thirsty, but if someone offers you a drink, you would take it.
In some cases, someone will want the megaphone of the local newspaper to make a point to a new audience. Many times, we can enable that. That's the exposure I'm wondering about.
What is the value of that?
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