
Doug Fisher -- and Terry Heaton before him and Steve Boriss before him and Vin Crosbie before him -- has adapted the Kubler-Ross model on death and dying to newspapers.
It's not a bad fit, either.
As decribed by Wikipedia, the stages are:
Denial: "It can't be happening."
Anger: "Why me? It's not fair."
Bargaining: "Just let me live to see my children graduate."
Depression: "I'm so sad, why bother with anything?"
Acceptance: "It's going to be OK."
Heaton suggested in April that, as a whole, the industry is at the depression stage. Today, after last week when roughly 900 journalists, according to Mark Potts, lost their jobs in announced layoffs, my guess is that the depression stage is standing room only, all right.
Everyone I know feels the instability of the marketplace, the job insecurity and the fear of the unknown -- unknown future, unknown skills. Part of it is certainly inept management; I'm working on that here. Guiding folks through the stages is among the most difficult things I've done as a boss.
Industrywide, it is time for acceptance, and I think more journalists are there than the reports on Romenesko would suggest. That's the only way to focus on the challenges before us. While we enjoy, understand and, perhaps, privately cheer on the Angry Journalist, we also know intellectually that economic reality means we look to the future. Like, yesterday.
That means we understand how the world has changed, and we understand how our journalistic skills and assumptions must change. For instance, learning what it takes to be a digital journalist is vital. Reaching readers -- information consumers, really -- where, how and when they want it is good for journalism. Listening to and learning from them is even better.
Nostalgia for the good old days is a new form of professional shackles. What we did back then doesn't work any longer and isn't coming back. We control our own destiny by embracing the new opportunities to practice journalism. And if you truly love journalism, why wouldn't you want to reach and engage with new people? For instance:
* Thousands of people watched our video of Obama's speech as well as read about it online and in the paper.
* Hundreds of gearheads read about pit crews in the paper and watched the video online.
* Every day citizens discuss issues of the day at the coffee shop and lunch counters and online at our site and others. And they aren't just the predictable hot button topics. They include topics such as daycare for jurors, organ donation and problems a neighborhood is having.
And that's just us and we aren't even leaders in the field. Other opportunities lie with microblogging and beat blogging and social networking. As noted journalist Jerry Seinfeld told us, we should look to the cookie. In this case, Oreos, which has gone from one vanilla creme filled cookie to a dozen different types of Oreo, with different flavors and shapes and coatings. Journalism is in the process of reaching different customers in the ways those people want to be reached.
Clearly, I am optimistic about the future of good journalism. How do we pay for it? Smarter people than I -- thank goodness -- are working on that. Potts proposes solutions. So does Newspaper Next. So does Jeff Jarvis. (Link fixed.)
In the old way of thinking, it will be a rough road. If you think of journalism as ink on paper, your paradigm is breaking apart. If you think of journalism as telling good stories the best way you can, the world is opening like a brilliantly colored Chinese fan.
Monday update: Jay Rosen brings a different, more apt, metaphor into play.