I have a couple manila folders full of newspaper clippings of my daughters' achievements in school, sports and extracurricular activities. My parents have the same for me buried in a box in their attic.
As we move more content out of the newspaper -- paper gets more expensive by the day so we're trying to save it -- we move it online. That's as it should be. Accessible information you care about is a valuable commodity.
But we've tried to keep what is called "refrigerator journalism" in the newspaper. Refrigerator journalism refers to the things that parents clip and hang onto the refrigerator. Intensely personal. Hyper-micro-local. So micro-local that it may interest only one family. That's why we devoted an entire page a few days ago to listings of community swim meet results. I didn't read any of it, but you bet I did when my children were on a swim team years ago. And it is safely nestled in one of those manila folders.
Those swim results -- and school honor rolls and graduates -- take up precious newshole. With budgets tightening everywhere, do these lists with such a limited audience deserve immunity from cuts? Wouldn't that space be better used to publish compelling content that may appeal to a wider audience? There is a related discussion on journalism Web sites that this sort of hyper-local news is one of the reasons that people find newspapers boring. Without a child involved in swimming, why care about swim meet results?
I acknowledge that newspapers can be more interesting. The stuff that we do as a public service -- write about city and state government, for instance -- will never be made into a blockbuster movie starring Bruce Willis. Online, about the only time government stories make the most viewed list is when one elected official attacks another. Yet reporting on the activities of elected officials and public servants is at the core of what newspapers do. I don't see that changing. It also doesn't need to be boring, which is the journalists' challenge.
But I digress. If we moved the lists online only -- they are online as well as in the paper now -- would they have the same emotion meaning as being in the paper? Would parents print out the online swim results to post on their refrigerators? I'm doubtful. They would, I suppose, place the Web address in a favorites folder. But Web links rot.
Would children get a thrill from seeing their names on a Web site? I'm thinking yes, however short-lived. With the omnipresence of social networks, it's hardly unusual to have your name various places online. How exciting is one more?
Still, one of the joys of getting your name in the paper is the belief that tens of thousands of people -- your friends and neighbors, too -- will happen upon it and recognize your achievement. That can happen online, too, if you have enough Facebook friends.
Before we can move listings to online only, we need to improve our Web offering. Most newspaper sites are not yet the indispensable place for all things community. We certainly aren't. When we become the place where I go to get significant information I want -- significant to me...quite possibly insignificant to you -- then we will be on the way to cracking the hyper-local code. That means helping people connect with the people, products and information they need when and how they need it. A big task, but not remotely an impossible one.
I asked one of my now college-aged daughters if she cared that we saved the newspaper clippings of her achievements. Her response mirrored what mine would have been 35 years ago: "You saved them? What'd you save them for?"
Yet, at the same time, every Christmas we still have a laugh over a photo of my little sister -- their aunt -- when she was about 4 praying next to an advent wreath, looking so uncharacteristically angelic.
The photo was taken by a photographer with the Tulsa World in 1960. My parents clipped it saved it.