One way to save the news
The Fox affiliate in Las Vegas has begun featuring McDonald's coffee in a prominent product placement on its morning news/talk program. Invariably, this will be met with calls of outrage from journalists all over.
Not here.
Assistant Sports Editor Margaret Banks is all over this revenue enhancement opportunity. She proposes "selling sponsorships to the afternoon budget meeting: 'Here's Wednesday's sports lineup, brought to you by Duracell. Duracell … the world’s best rechargeable battery. Period. OK. We’ll have coverage of East-West all-star soccer …"
Me, I'm happy with the sticker ad that occasionally adorns the front page, but Margaret is an innovator and I don't want to dampen that spirit.
Comments (4)
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Could try to get Sominex to sponsor afternoon budget meetings but they would probably decline, given
that it would be unfair competition to their product...
Posted on July 22, 2008 1:31 PM
By using the Duracell brand as an example you just gave them a premium advertisement on your blog - I hope their paying for that!
Posted on July 22, 2008 1:49 PM
JH, I fear you overestimate the reach and power of my blog.
Posted on July 22, 2008 3:04 PM
Thank god it wasn't Starbucks - I can get a McDonald's senior coffee for less than a third
of the price of a coffee @ Starbucks.
Posted on July 22, 2008 8:31 PM