Paperboys, a new business model
Contrary to the theory that newspaper circulation is down because of the Internet or the lack of time or the irrelevance of the content, I have a different theory: the decline of paperboys.
There was something about the teen-aged paperboy -- his innocence, his pluck, his salesmanship, his buyer's soft heart, I don't know -- that sold papers. Ask a circulation director and they'll tell you the same thing.
Most newspapers eliminated teenagers as paperboys years ago as delivery routes got larger and adults with cars could deliver the papers faster and more efficiently. Plus there was the sticky issue of safety: no one wanted to be responsible for a 14-year-old out walking around town at 4 a.m.
I was a paperboy when I was 14. It never occurred to me to be worried when I was out there, but I was a dumb kid. Now, I can't imagine what motorists passing me walking to the paper drop-site thought I was doing out. And I'd no more let a child of mine do it than I'd let him play on the interstate. But it was good money for a boy who couldn't get a worker's permit for another year and a half.
It may not be possible to bring them back. But maybe we should have the kids sell the paper and the adults deliver it?