Changing the newspaper: Readers weigh in
Change is always a tough thing for most newspaper readers to handle. Even if you think you're making an improvement, many people disapprove just because it is different.
So, I wasn't expecting too many "attaboys" when we asked our readers' advisory network their thoughts on our new organization. The results pleased me.
* 69 people said they liked it.
* 49 people didn't care for it.
* 57 people expressed ambivalence, which, to me, puts them in the positive camp.
So I'm calling it 126 (70%) like it or are OK with it; 49 (30) don't. I'll take that.
Some didn't like the smaller weather package and others wanted more national and world news on the front page. We expected that reaction. That's pretty much it when it comes to specific content. But there were general comments:
* "I don't feel like I get as much news since they have combined the sections. Feel a little short changed, but understand due to economic times. Hard to handle less news but price increase all at the same time."
* "Makes it hard to share and read with my husband at the same time."
* "Do not like the sports pages combined with the Life section."
The negative reaction to the consolidation of all the news in one section was tepid, which was a bit of a surprise. Also surprising was that few people were bothered by the combination of Sports and Life on Mondays and Tuesdays.
Some positive comments:
* "I like having local news on the front page"
* I like it! Easier to read and eye catching."
* "I am getting used to the new setup with sections being condensed and combined. It is a smart business move and as a reader, it organizes the paper in a better way. I love my paper and my breakfast coffee reading it. I could pay a little more."
Pay a little more? Now, that's what I'm talking about!
The people who were neutral mostly were supportive in our efforts to save money. Some seemed to think that because some newspapers are closing, we are in danger, too. We're not.
Other suggestions included using fewer photos, bringing back the TV Week, bringing back the book page, putting all crossword puzzles above the fold, and, my personal favorite, putting the score of the Hoppers game across the top of the front page.
Thanks to all. If you have an opinion, let me know.