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Knowledge v. certainty

On Friday, a commenter at this post on Editor John Robinson's blog raised this question: Why risk having an incomplete story out there?

The context was the N&R's reporting on Mayor Keith Holliday's new race-relations initiative. The commenter was taking issue with JR's defense of our having published the story when we learned of it, rather than waiting until today's news conference, as the mayor had requested.

It's not clear to me whether the question was rhetorical. But whether it was or not, it's a good question and it deserves an answer.

The fact is, we risk having incomplete stories out there every day. And we do it for several reasons. In no particular order:

  • If we waited until we were certain we had every last fact in hand, we'd never publish.
  • Sometimes we don't know what we don't know. Put another way, sometimes we publish a story because we think we have all the relevant facts, only to find out that we did not. That doesn't happen often, but it does happen.
  • We're in the business of telling you what we know, and in this market that business is highly competitive. (But we'd rather be second and correct than first and quite possibly wrong, if those are our only choices.)
  • News is perishable.
  • As long as a writer is honest with readers about what she does and does not know, and the extent to which she attempted to fill in the gaps before deadline, the reader often is well served even by an incomplete story.
  • Sometimes, publishing what we know is the only way to find what we don't know. Such stories can lead previously unknown sources to get in touch and offer more information or a different perspective -- sometimes because they feel the story went too far, sometimes because they feel it didn't go far enough, sometimes because they fear it's going in the wrong direction or missing the big picture.

    Do we intentionally run incomplete stories? Sometimes, when doing so is the least-bad option. But we don't ever try to pass off an incomplete story as complete. Instead, we try to be honest about what we don't know, what the story isn't telling you. Phrases that can act as tip-offs to such disclosures include, "It was not clear whether ... "

    And, of course, whenever a story needs comment from a source but we're unable to get that comment, we do one of two things: 1) Hold the story until we can get the appropriate comment; or 2) Say that we couldn't get the needed comment and, to the best of our ability, explain why: "The governor was traveling and could not be reached for comment," say, or "Messages left at Mr. X's home and office numbers had not been returned at press time," or something to that effect. Whether we choose Option 1 or Option 2 involves a variety of factors and is decided on a case-by-case basis.

    In all, it's a delicate exercise, and it requires the humility to recognize that there might be times when we don't know what we don't know (to use Defense Secretary Don Rumsfeld's phrase). Even so, sometimes it's still in your best interests for us to give you an incomplete story, so long as neither you nor we are misled into thinking it's the whole story.

    And if there are pieces still out there to be reported and written after the incomplete story has gone to press, well, the paper will come out again tomorrow. And the next day. And the next. And our Web site can be updated pretty much 24/7.

  • Comments (11)

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    Sam Zealy said:

    Good explanation, Lex, and I appreciate it for at least my edification. In blog-world many ears can hear the message.

    I was interested in this event --partly because of what was reported so I attended the special announcement.

    In the case of this news getting stale we have three years it seems for this to come to fruition. On being scooped by another print media the N&R will be first to produce a mature article unless one of the two larger weeklys decides to get to their stands in a special run--not likely.

    And again, I'm responding like JR in that we have committed enough ink to the Mayor vs N&R. (which incidentially is my favorite of all of Greensboro's papers)


    Lex said:

    Glad to help, Sam. One minor point: On many stories, we don't see ourselves as competing only with print media. Cheers.

    Jerry Bledsoe said:

    Maybe I'm the only one who finds this amusing, but I
    couldn't help but notice a few things about the "story behind the
    story" of the city's new initiative to cross racial lines that
    you and John Robinson have made such a big to-do about on these
    blogs.
    You wrote last week about how the mayor in announcing a
    press conference about the initiative without revealing details
    was just throwing red meat to your starving, Pavlovian reporters.
    A day later, Robinson wrote about how he had rebuffed an unnamed
    organizer who called to ask him not to publish any more articles
    because it might endanger the plan's funding.
    Today, you offer a number of justifications for giving the
    public half-baked meat, or as you call it, incomplete stories.
    One of those is that publishing partial information may cause
    somebody to come forward with more.
    Then came the press conference on Monday and today's edition
    of the paper with the presumably complete story. But it is only
    in the paper's editorial that we come across this curious bit of
    information: your publisher is a member of this initiative's
    advisory board.
    Was this a position that just fell to him out of the blue on
    Monday? Or had he accepted it earlier?
    If the latter is the case, which seems likely, surely he
    would have inquired about what he was getting into. So the
    question is this: was the red meat that your Pavlovian reporters
    were chasing actually stashed just a floor below the newsroom in
    the publisher's plush quarters? Was the publisher sitting on the
    details while his editor was justifying incomplete stories? Was
    the newspaper itself involved in a conspiracy to keep it from
    publishing the full facts?
    If so, it's not very good evidence for your contention that
    publishing partial stories might bring forth sources with the
    details. It's a pretty short elevator trip, after all, from the
    first floor to the newsroom.

    John Robinson said:

    "The publisher's plush quarters?" You've been in that office, Jerry, and if that's what you think is plush, well, you'd better consult your dictionary.

    A couple responses: First, we included in our story last Friday that the publisher was a member of the advisory board, information which we discovered on Thursday afternoon. We published it the first chance we could. And, of course, we published it in the editorial today.

    Second, as you well know, the publisher isn't a member of the news staff. He's not a reporter. He leaves the news department alone when it comes to the news. When we learned he was on the board, we interviewed him, as a news source.

    Third, the story we ran on Friday was mostly complete, except that it didn't include the comments of the main players, which we did include in today's paper. Neither the publisher nor any of the advisory board members could have helped us there.

    Finally, I didn't "rebuff" anyone. The person involved and I had a cordial discussion, and, at the end, she understood my position, and I understood hers.


    Jerry Bledsoe said:

    Well, John, I'm sure that to a person of your wealth, whose
    family business dealings have been played as front-page news in
    your own newspaper, the publisher's office may not seem plush.
    But I spent 20 years in the newsroom in threadbare jeans. Sure
    looked plush to me.

    The question here is why did it take you until Thursday afternoon
    to discover that your publisher was a participant in this story?
    Did he come forth, or did you learn that from other sources? And
    if you had to learn it elsewhere, why?

    Admittedly, he's not a reporter, but shouldn't he have some
    passing interest in what appears in the newspaper over which he
    presides?

    John said:

    Yeah, right, Jerry. Let's see, how many movies have been made of your best-sellers? Peddle that poor mouth stuff elsewhere.

    The publisher doesn't feed the newspaper news stories, a fact I'm sure you know. As there is a wall between news and advertising, there is a similar one between the publisher and the news department. He doesn't meddle in our pursuit of the news. He also doesn't pass on everything he hears as he goes about his day. It's our job to find it out. But you know all this, having worked here for so many years.

    Mr. Sun said:

    Sad to see what an old bitter coot Jerry Bledsoe has become. Everyone get off of his yard, dammit and shoo! Shoo, I tell you!

    Jerry Bledsoe said:

    Now we all know who the anonymous and allegedly mysterious Mr. Sun is. It's John Robinson. We also know from John's previous post that he avoids answering direct questions and that the N&R publisher clearly wouldn't come to his own paper with news even after the paper published only a partial report about something in which he was he involved. Was he, like so many others, afraid that the paper wouldn't get it right?

    Jerry Bledsoe said:

    OOps! I was wrong. I just saw something posted by Mr. Sun that made me laugh aloud. Couldn't be John Robinson.

    mr. sun said:

    Yes! That's the Jerry Bledsoe I remember -- just a little pinch of nasty. I wish I could duel you like Zell Miller because I could definitely defeat you with my advanced Kung-Fu techniques. I just wanted you to know that.

    Woah! Jerry Bledsoe and Mr. Sun, paint ball guns at 30 paces. I donno, Mr. Sun, I know you're pretty bright, but Jerry's still quick on the draw. I'd say it's like the Bush-Kerry race-- too close to call.

    Ya'll be sure to tell me when and where, I'll bring a case of Laureate Red Wine, "tm" the red wine choice of redneck poet laureates and Blogging Poets everywhere.

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