Buckin' the trend
As David Hoggard and others have pointed out, newspaper circulation continues to drop. But as JR points out today, ours is up slightly overall on weekdays, down slightly overall on Sundays and up both weekday and Sunday in our metro-Greensboro primary circulation area.
This is not to say that we're out of the woods. We're not. But it's a tribute to a bunch of hard-working people here, particularly but not exclusively in the newsroom, that we're bucking industry trends ... in a good way.
And, of course, this doesn't change our Public Square initiative.
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Ask your readers for ideas. As a 31 year retired high school teacher here is one. The junior class raises money for the prom. Offer a deal to the class to sell subscriptions with the class getting some of the money. Other school groups at all levels are always looking for fund raises. Remember how years ago the newspapers were delivered by kids who also sold subscriptions to win a contest or just make more money. Who could refuse them. The Girl Scouts still sell that way.
Posted on May 8, 2005 6:15 AM