Bob Cauthen, in his first post at Corante.com, has some things to say to the Big Mainstream Media of which he once, via the San Francisco Chronicle, was a part:
Memo to mainstream media: You don't get to blog.
You have a publishing apparatus. So you don't get to blog. You have a broadcasting apparatus. So you don't get to blog.
In case you missed this the point while you were reading up on youth slang, I'll repeat it for emphasis. You. Do. Not. Get. To. Blog.
Not that you won't try. Currently, there's a rush among traditional media outlets to get into that wicked bitchin', snaps inducing "blogging thing." Almost all of these efforts are agonizingly misguided.
Buzzword compliance is a big deal in traditional media. Unfortunately, in America, media leadership is marbled with mediocre minds. And, like loneliness, mediocrity craves company.
Publishers, editors and broadcasters feel precisely naked if they are not participating in the trend of the moment. They yap about innovation and then simply shamble along, following the lead of others. That's why editors love editorial fads. If one person makes a mistake he or she gets blamed for it. If everyone makes the same mistake, it's an industrywide experiment. No blame. Safety in the mind-numbed crowd...
My first thought on reading this was, "'precisely naked'? As opposed to what, 'approximately naked'? Speaking of 'mediocre minds' ... "
My second thought was, "And just who died and left you King of All Blogging, [expletive]??"
We're not doing what we're doing to be trendy. We're doing it whether anyone else does it or not. In fact, we don't care whether anyone else does it or not. We're doing what we're doing because we think it might be the only way for us to stay in business long-term as an independent journalism operation. Your mileage, as they say, may vary.
Moreover, although our blogging is what got us a lot of the initial focus, blogging has never been an end in itself for us. It's a tool, a means to an end. We'll use it as long as it works, "works" being defined as "helps us toward the above-stated goal." And because Bob Cauthen has no earthly idea what might or might not help us toward our particular goal in our particular market, and because this is still a semi-free country, he doesn't get to say who blogs and who doesn't.
Indeed, if blogging has any rules, the first rule is that you don't make rules for blogging.
Jeff Jarvis at Buzzmachine.com adds:
You are trying to import the worst traits of old, big media -- exclusion, snobbishness, the closed club -- to citizens' media. And it is most unbecoming, especially since you served in both worlds. ...
... to say that someone should not blog? That is importing the very worst of old media into new, creating a closed society. ...
How much better it would be if you took your experience working for (cough) big media and (ahem) blogs and suggested how your former colleagues should approach this new and wonderful world. Instead, you slam the door in their face and then stick your tongue out at them from the other side.
This is how bloggers get a bad reputation. This is how journalism got a bad reputation. We should know better.
Word to your mother, Bob.