As earlier reported here in the Garbage Can, 98.7 FM has changed their format.
The station made a big deal about how it was "hijacked" and the format changed and that listeners made the decision. Then they changed their name to Simon.
A clever marketing ploy? Truth in radio?
Not so fast, my friend.
Check out this story over at cnn.com.
Apparently, this has been going on for years, and at other radio stations around the country.
Don't think that 98.7 is creating something new and original - they're just trying what's been done before and seeing how it works here.
Funny how they even mention the name: "...the latest hot radio format, which goes under various regular-guy names: Bob, Jack, Ben, Simon, Hank and others."
It all started in 2001 in Canada, and you can find out more in that story.
Simon says, "We figured out your secret."
Posted by jeffhahnedisabled at April 18, 2005 11:57 AM
