Las Vegas took off its gloves today, pronouncing its furniture market "the undeniable future for the home furnishings industry."
Today's news release by World Market Center in Las Vegas aims a body blow at High Point:
" 'Evidenced by the overwhelming success of the show, World Market Center will be the dominant international Market in the U.S. for buyers and manufacturers,' said Harvey Dondero, chief executive officer of World Market Center. 'This was a watershed event and a turning point for the industry. Las Vegas Market clearly represents the future of the home furnishings industry.' "
The market claims "largest registration and attendance to date includes 60 percent increase in new buyers and more than 50 percent increase in international visitors" at its Jan. 29-Feb. 2 show, which featured the opening of its second major exhibition building.
What it did not claim was a specific attendance number. "We don't report attendance figures," media contact Jessica Neville told me this afternoon.
That policy apparently was adopted last summer, when attendance -- in the estimation of many observers -- dipped markedly for the third LV show.
Nevertheless, World Market Center says it's on pace to reach 12 million square feet of space by 2013 or sooner, a showroom inventory that would nearly match High Point's.
Initially, Las Vegas said it wasn't out to displace High Point. If that was ever true, it isn't now. It's all out in the open: cold, ruthless ambition. If Las Vegas becomes the dominant market, it will be at High Point's expense.
Nothing personal, just business. Except in High Point, it's THE business. The High Point Market, still the biggest, still dominant, is under siege like never before.
Its spring market opens March 26. In terms of services and amenities, including entertainment and the new downtown transportation terminal, the upcoming market likely will be the best ever. But will it be successful -- meaning, will it be well-attended and will business be strong?
If those questions are answered in the affirmative, Las Vegas will know this fight is a long way from over.
Update, Feb. 28: On Ed Cone's blog.
Just one more thought: Something about Dondero's statement reminds me of Nikita Khrushchev blustering, "We will bury you!"
Another addendum, Thursday afternoon, March 1:
Jessica Neville from the World Market Center just emailed this additional response to my question about attendance:
"Registrations at Las Vegas Market have historically been at an average of 50,000 for markets prior to the January 2007 Market. The January 2007 Market significantly exceeded the historic 50,000 average. Specific numbers are not released, consistent with WMC's ongoing policy of gauging the numbers only relative to the historic average. In addition to significant attendance figures, Las Vegas Market has benefited from the high quality of the buyers in attendance, disproportionately high level of order writing, as well as a broad spectrum of new buyers and new product introductions. All of these factors have contributed to the enhanced experience of buyers and exhibitors, and the higher level of energy at the Las Vegas Market compared to other major markets. WMC believe these factors play as important a role in the success of a market as do attendance figures. World Market Center received high marks across the board in all of these criteria from both exhibitors and buyers, making Las Vegas Market a huge success on unprecedented levels." -- Dana Andrew, Director of Marketing & Public Relations at World Market Center.
My thought: High Point should not follow this policy. It should release the most accurate attendance estimate it can, based on actual registration, and claim to be the world's best-attended furniture market (which it still is, by far). Vegas could hardly dispute the claim if it refuses to give its numbers.
Also, Las Vegas should have a new "historic average" for attendance. If its average for the three previous markets was 50,000 (150,000/3) it should be simple to figure out the attendance for its fourth show from its new average. If the average jumps to 55,000, say, that means its January attendance was 70,000 (55,000 x 4 = 220,000; 220,000 - 150,000 = 70,000). We'll see.