More Opinion content is online
My column is included in our online edition today, under the Opinion tab.
So are both of today's editorials, plus op-ed columns by David Hoggard and Joe McDonald.
We recently have begun putting more Editorial/Opinion content online.
This is evidence of evolving thinking at the N&R and, more generally, in the newspaper industry. Traditionally, there's been some resistance to the idea of putting too much content online -- essentially giving it away. Will readers still buy the print edition if they can read almost everything online?
Candidly, the answer is probably not as many. At the same time, there are advantages to cultivating a larger online audience. That obviously increases the value of our site to online advertisers. And, well, we have to do it anyway. There's a big segment of the market out there that isn't going to read print, and if they don't get their news from news-record.com, they'll go somewhere else on the Web. We have to compete with everything we've got, or at least more of what we've got. Plus, of course, some features you can't get in print, like video interviews with newsmakers.
So, thanks for visiting this space, and if you're not already a regular reader of our online Opinion section, I invite you to become one. There's more to read there now.