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Fair and balanced? Not

Which cable network is more fair and balanced in its coverage of the presidential campaigns, MCNBC or FOX?

You wouldn't call either one F&B, according to a study by the Pew Research Center's Project for Excellence in Journalism, but MSNBC is really tilted.

Can you guess in whose favor?

A companion study pretty much found a general preference for Obama over McCain in TV news coverage since the conventions.

Maybe conservatives aren't paranoid when they detect media bias.

After this is over, the media will owe themselves and the public some serious self-examination.

Comments (19)

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Andrew Clark said:

The problem with these analyses is that too often being fair and being balanced are mutually exclusive. One can be neither, but rarely both.

Ben Holder said:

bbbbbbbbbbbllllllllllllllppppppppppppppp

Beau D. Jackson said:

You wouldn't call either one F&B, according to a study by the Pew Research Center's Project for Excellence in Journalism, but MSNBC is really tilted.

Seems your research group needs to be F & B. You have to admit that FOX news always gives both sides an oppertunity, you can't say that about MSNBC, all you get there is Chris Mathews ranting! Beau

Lakeshia said:


I just love the way Chris Matthew's mouth foams when he gets excited; it is sooooo sexy - his foaming mouth really turns me on -
Know what I'm saying ?

brian444 said:

Well, the Fox graphs looks pretty similar for the two candidates. Explain again how this isn't "fair and balanced"? Because it deviates from the "norm" of overwhelmingly positive treatment of Obama?

Roch101 said:

"After this is over, the media will owe themselves and the public some serious self-examination."

Yawn. MSNBC is a commercially successful response to the success of FoxNews. It is the other side of the same coin, the coin conservatives were perfectly content to hold dear as long as nobody else ran with the same shtick. The only difference between MSNBC and FoxNews is that MSNBC doesn't call itself "fair and balanced." Talk to us about how you've always been perturbed by the bias of FoxNews before asking us to find fault with the newcomer.

As for a study that measured "tone" of coverage, that you translate to "preference," you'll have to convince us that the candidates themselves are not responsible for positive or negative coverage. You'll have my attention if you can explain how a cynical, negative, fear mongering campaign is supposed to generate positive coverage.

But when you do get around to an analysis, keep this in mind: YOU WORK FOR THE MEDIA.Instead of pointing the finger outward, see the plank in your own eye. Take a moment to think about the biases that have flourished in stories about FedEx when you were at the HPE or the whole Wray affair here at the N&R and then see if you can ask us with a straight face to think about someone else's bias. For now, I'm chuckling.

Doug Johnson said:

Fox *news has people from both sides. Can your paper say that. Lets see now Johnson, Killian, Bunker, Clark, Robinson, Ahern. Now show me the one that not a left wing loon? Which it ok to be a left wing loon, if you would tell the truth about it.
What would have happen, if someone had posted Michele Obama did porn movies?
Joe the plumber has been investigated by ever liberal media in the press. How much have you read about Ayers? NOTHING!
Much like the good ole boys in Raleigh, you only read about them, when the feds get them!!
* That's why Fox kills the other media in ratings.
Maybe your paper should try it, hell you are going south any way, what have you to lose!
On the way to the polls, sitting in the rain. All my candidates will get killed, thanks to the bias liberal press, and the lack of voter ID cards.

Doug said:

Hey, Roch, is your whole hangup still about FedEx? Well, it's coming and it's going to be good for our economy.

The FOX numbers in this study don't look balanced to me. Yes, way better than MSNBC, but that's a lousy standard.

I don't disagree that print media aren't always fair and reliable in their coverage.

Roch101 said:

What's happened to you, Doug? You just roll when challenged anymore. You could take my challenge to examine your own bias head on or you can scurry away yelling over your shoulder that I have a hang up. It's not my hang up, it's your history. Ignore it and you have no credibility when it comes to wagging a finger at media bias in other media.

Doug said:

Right, Roch. I owe it to you to re-examine everything I wrote about FedEx while I was at the HPE to see if it might meet your definition of bias (i.e., in favor of having a FedEx hub at PTI). And if I don't, I'm scurrying away and am not entitled to cite a credible study of biased presidential campaign coverage by other media.

Sorry, that's so illogical as to be beyond argument.

Anonymous said:

I must not be seeing something that you are seeing in this report. As I look at the tone of coverage by Fox News, the tone of coverage for McCain and Obama are essentially the same with slight variation. This would suggest that Fox News is striving for fair and balanced to me. The tone of coverage for MSNBC is way off the map for MSNBC. There is simply no comparison.

Ben Holder said:

will this comment appear?

Doug said:

I see your point, Anon. The imbalance I saw was that FOX was more negative than positive in its coverage, but that applied about equally to McCain and Obama. So maybe it's fair but not balanced. But it would seem that FOX, the network liberals love to trash as one-sided, is actually the one that's more or less even-handed.

jaycee said:

I saw the figures on TV last night about how much and where the mainstream media spent their money covering presidential candidates.
$9.6 million covering the Obama campaign, but only $4.4 covering McCain.
CBS spent well over $1 million covering Obama, but only $222,000 covering McCain.
Their is apparently no shame in the mainstream media's left-leaning bias.

mick said:

The issue is well documented in number and type of stories, money spent, surveys, favorable vs unfavorable stories and the list goes on and on. Fox does indeed lean right but doesnt hold a candle to MSNBC as far as biased coverage. MSNBC is more akin to Rush/Hanitty et al. So much so the anchors were removed from the political coverage. Yet some say it is no more than the answer to FOX. Whatever.

Those who cannot or will not believe the media for the most part was really embarrassingly in the tank for the left this time around are just fooling themselves. Most if not all data implies otherwise. SNL hit the nail on the head with the Hillary/Obama debate skit. Just didnt have the stones to do it again with McCain/Obama.

It has been the silliest of silly seasons.

Which cable network is more fair and balanced in its coverage of the presidential campaigns, MCNBC or FOX?* Doug

Well! We know that the Toledo cops are the more fair and balance police force in the USA as of today. I am waiting on Fox to report this story about Joe the Plumber and his amazing ability to dodge a speeding ticket in Republican Ohio

TOLEDO, OHIO -- Joe the Plumber has had run-ins with John McCain and Sarah Palin in the past few days. He has also had a run-in with Toledo Police.

Samuel Joseph Wurzelbacher was stopped by two Toledo police officers after he was clocked going 50mph in a 35 mph zone on Dorr St. last week.

Officers ran Wurzelbacher's plates and asked for his license. It was then that the officer realized who he had pulled over. A second officer gave Wurzelbacher a verbal warning and released him.

A police report obtained by NBC24 states that the patrol unit did not issue a citation to Wurzelbacher because it felt doing so would have "negative repercussions to the department and city as a whole".

Just one day before the traffic stop, a Toledo Police clerk was charged with gross misconduct after allegedly performing an unlawful search of Wurzelbacher.

The Ohio Attorney General's office has made an inquiry into why Wurzelbacher was not issued a citation since it was a legitimate traffic violation.

Which cable network is more fair and balanced in its coverage of the presidential campaigns, MCNBC or FOX?* Doug

Well! We know that the Toledo cops are the more fair and balance police force in the USA as of today. I am waiting on Fox to report this story about Joe the Plumber and his amazing ability to dodge a speeding ticket in Republican Ohio

TOLEDO, OHIO -- Joe the Plumber has had run-ins with John McCain and Sarah Palin in the past few days. He has also had a run-in with Toledo Police.

Samuel Joseph Wurzelbacher was stopped by two Toledo police officers after he was clocked going 50mph in a 35 mph zone on Dorr St. last week.

Officers ran Wurzelbacher's plates and asked for his license. It was then that the officer realized who he had pulled over. A second officer gave Wurzelbacher a verbal warning and released him.

A police report obtained by NBC24 states that the patrol unit did not issue a citation to Wurzelbacher because it felt doing so would have "negative repercussions to the department and city as a whole".

Just one day before the traffic stop, a Toledo Police clerk was charged with gross misconduct after allegedly performing an unlawful search of Wurzelbacher.

The Ohio Attorney General's office has made an inquiry into why Wurzelbacher was not issued a citation since it was a legitimate traffic violation.

Joe R. Stafford said:

FOX is much fairer and balanced than MSNBC. MSNBC makes fun of candidates they do not like. FOX invites to be on the show. As I understand it, FOX gets about 3 viewers for every one MSNBC gets. Having a ultra liberal show is hard to get any eyeballs.

tonymo [TypeKey Profile Page] said:

To the retard who says that MSNBC is the liberal version of Fox News forgot to mention, that they have about a quarter of the viewers that Fox has. MSNBC is reguarly listed by Nielsen between 25th and 30th among cable networks. Fox is normally 4th to 6th.

A synopsis of the Pew report.
November 1, 2008
You're not imagining things - the national press has been beating John McCain and Sarah Palin over the head. And now there's an academic study that proves it.

The Project for Excellence in Journalism of the Pew Research Center (which has never been accused of harboring conservative sympathies) concludes: "Coverage of McCain has been heavily unfavorable - and has become more so over time."

How unfavorable?

According to Pew's survey of 2,412 stories from 48 news outlets during the period between the end of the conventions through the final presidential debate, negative stories about McCain outweighed positive ones "by a factor of more than three to one."

Indeed, fully 57 percent of news stories on McCain were negative; only 14 percent were positive.

For Palin, the figures were 39 percent negative and 28 positive - and most of those positive stories appeared right after she was nominated.

The study's authors played it safe: "For a story to be deemed as having a negative or positive spin," says Pew, "it must be clearly so, not a close call."

And this is just a select bunch of news stories. It doesn't reflect the negative drumbeat against the GOP ticket from other parts of the media, including late-night and early-morning talk shows, cable news and the blogs.

Nor does it cover the period since the last debate - when coverage of McCain, by Pew's own accounts, was growing increasingly negative.

Due to recent automated spamming attacks on our blogs, we are temporarily requiring commenters to authenticate themselves via TypeKey® before posting comments to any News & Record blog in order to prevent denials of service. We sincerely apologize for the inconvenience.

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