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Thinking Out Loud

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This week's column

Downtown Greensboro used to be deader than disco.

The gusty winds that still whip through Elm Street gave the place an eerie, ghost town-like quality, even in broad daylight. All that was missing were a few tumbleweed.

But that may be changing.

The former owners of North State Chevrolet have announced plans to develop 6 acres as "Bellemeade Village," a collection of shops, apartments, condominiums, offices and even a small hotel.

Brothers Steve and Jim Jones sold their thriving auto dealership last year and held onto the land to develop it into places to live and shop.

On Thursday they announced a bigger, more bodacious vision for the project than many had imagined. I certainly didn't see a hotel in the mix.

So far as I can gauge it, the response has been universally positive.
Even David Hoggard, a soon-to-be City Council candidate who helped lead opposition to the downtown ballpark, said he wouldn't stand in the way.

"I'm dropping the nay-saying on this one and want to be part of the project's success," he wrote in a direct appeal on his blog last week to another new-ballpark opponent, Rhinoceros Times Editor John Hammer. "Join me."

Hoggard has been willing to move on once the baseball fight ended anyway. Plus, he had recognized the value of a ballpark as a community asset all along. (We'll have to see about Hammer.)

The beauty of the Bellemeade plan is not only the promise it holds for bringing more residents downtown, but the lesson it can teach in high-density development. Remember, Bellemeade Village calls for 330 condos and apartments, a "boutique-style" hotel, shops and offices on 6 acres.

Lots of people around here still think they need that much space for one house.

The ideal target for the residences might seem to be young professionals, but the graying population might also produce another lucrative market for urban living: empty-nesters looking to downsize.

Problem is, Roy Carroll II has designs on the same demographic. Carroll will decide by the fall if it's feasible to refit the 16-story Wachovia tower downtown for offices, retail space and 150 condominiums and apartments.

The old Wachovia high-rise is scarcely 100 feet from the edge of the Bellemeade property. If you think downtown's stirring to life now, imagine what would happen if both projects succeeded.

Developers have complained for years that downtown lacks "critical mass" for profitable projects.

Nearly 500 new residences could change that math in a hurry.
Of course, I'll feel better about this deal -- whose price tag approaches $85 million, or twice the cost of the ballpark and the renovation of the old Wachovia building combined -- once the bulldozers roll in and start turning some dirt. So would Steve Jones.

"We've gotten a lot of positive response," he said Friday, "but we're long from breaking ground. That's for sure."

The Joneses, like Carroll, grew up here and are as emotionally invested in their plans for downtown as they are financially. "I remember what it was," Jones said of "uptown" Greensboro in its heyday. "I can remember when it was a vital hub of the community. To be a part of bringing that back ... I don't know of anything that's more satisfying or exciting."

Steve Jones said Friday that he has not spoken with Carroll about the two mixed-use proposals. "But I would love to sit down with him."

Jones also said he believes both projects can and should succeed side by side. "There's been a demand for downtown housing and basically no supply."

Jones noted the recent success of urban residential projects as Southside, Governor's Court, Smothers Place and now 411 West.

Carroll agrees. "I don't see it as competition," he said of Bellemeade Village Friday. "I see it as complementary to what we're doing."

Meanwhile, City Manager Ed Kitchen said Friday that the city has had conversations with the Joneses and Carroll and is looking for ways to help, especially with parking. The Bellemeade plan also calls for major alterations to Smith Street. They won't come cheaply.

One idea the city ought to consider for downtown projects is partnerships with the county, which benefits from such development through increased property tax revenues.

Kitchen, a man who tends to keep his emotions to himself, sounded (for him, at least) almost giddy at the prospect of figuring out how best to help two massive downtown projects find their way.

"I think it's awfully nice to have these problems," he said.

Contact Allen Johnson at ajohnson@news-record.com or visit his blog at http//blog.news-record.com/staff/outloud

Comments (7)

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Belmeade Village will never fly with the Grasshoppers shooting-off their cannon right next door. I can just imagine what my elderly mother or my young adult son (the two groups to be targeted) would think about living in front of the business end of a cannon.

Imagine the public outcry when the N&R leads with, "Belmeade Village and Downtown Revitalization shot Dead By Grasshoppers' Cannon!"

ROTFLM... well, you know...

govtwriter said:

Well good for G'boro, cause I have to tell you, when I left in '97, I vowed to never come back and with the exception of one recruiting trip, I have kept that promise to myself. Maybe this would attract some other entertainment, commerce to that city. Good luck!

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