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This week's column

A framed, black-and-white photo of Debra L. Lee hangs in my mama's den, smiling alongside my sister at a National Junior Honor Society induction ceremony at what was then Lincoln Junior High.
Debra, a pretty, fair-skinned girl with thick, curly brown hair and perfect teeth, was grinning slyly. Maybe she knew where she was headed even then.

After graduating in 1972 from Dudley High School, she went on to Brown University, where in 1976 she earned a bachelor's degree in political science with a concentration in Asian politics. She followed that with a law degree at Harvard and a master's in public policy from the John F. Kennedy School of Government.

Not bad for a home girl who grew up off of South Benbow Road.
But there's more. She serves on the boards of Eastman Kodak Co. and Washington Gas & Light Co. She is a trustee emeritus at her college alma mater. And she probably made more money last year than I'll make in the next 20. Or 40. Or forever.

But I'm not mad at her. Well, maybe just a little. And here's why: Lee is president and chief operating officer of Black Entertainment Television, and she will succeed Charlotte Bobcats owner Robert L. Johnson as the network's top executive next year.

BET, for the uninitiated, is a cable network that began, modestly, as a home for cheap programming: music videos, vintage movies, gospel music and infomercials. It expanded to include news, public affairs and educational programs. Then it boomed with the emergence of hip-hop music. Johnson, who started the network in 1979 with $15,000, became the first black billionaire when he sold BET to the media giant Viacom in 2000 for a reported $3 billion.

The problem with Lee and Johnson is not what they've done with their remarkable success at BET. It's what they haven't done.

The network has jettisoned all of its news and public affairs shows. The latest casualty was its nightly news report.

Meanwhile, BET increasingly has catered to the lowest common denominator, accenting its popular staple of rap videos prominently featuring barely covered women's bottoms and less-than-uplifting themes.

"It is consistent with Johnson's philosophy of money first and social responsibility . . . whenever," wrote online columnist Richard Prince of the Maynard Institute.

Lee, you might recall, came to Greensboro as the keynote speaker at the 2001 NAACP Freedom Fund Banquet. A funky, rump-shaking promotional video on BET preceded her speech.

I've never seen so many black folk blush in one place at one time.
People have been complaining to Johnson about BET for years. Even Chuck D, co-founder of the rap group Public Enemy, has described BET as a "bad mark on black folks in this country."

But Johnson has complained right back. Why must the weight of all black people's expectations rest on his shoulders? he's said.
And if you're all that concerned about moral uplift and service to mankind on TV, he further snaps, then start your own cable network.
Back in the Triad, Union Baptist Church in Winston-Salem has mounted a petition drive to complain about BET's programming, specifically, promos for its popular awards show, which attracted a record 6 million viewers on June 28.

"Enough of the schizophrenia, where they show church on Sundays and depravation and dehumanization the rest of the week," Union's pastor, the Rev. Sir Walter Mack Jr., said Friday.

The petition drive thus far has attracted more than 4,000 signatures from as far away as California.

People also were grumbling two weeks ago at the National Association of Black Journalists convention in Atlanta, where BET was a sponsor.
These journalists, over the years, have had a love-hate relationship with Johnson, whom they admire for his success and vision. And whom they despise for not doing more with what he's had at BET.
Now Lee calls most of the shots.

By most accounts, she's a brilliant woman. She just hired noted filmmaker Reginald Hudlin as BET's president of programming. Still, you've got to wonder.

At the 2005 BET Awards Show it was business as usual. Singer Beyonce gave actor Terence Howard a lusty onstage lap dance. Whereupon Johnson quipped that he might stay another five years if Beyonce did the same for him. Memo to Bob: Concentrate on your NBA team.

I only hope he doesn't expect Sean May to do a lap dance.

Comments (7)

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Sue said:

Allen and Herb, this is OT but I wasn't sure where to post this. Since the redesign, (I use Sharpreader), whenever I try to read an individual editor, I get huge numbers of attempts to debug a script (in IE6). Is this an RSS issue?

FRD said:

Great editorial today. Yes, BET should be more responsible than what they have been and if they dedicded to change the way they do business, perhaps maintstream media (ABC, NBC, CBS, CNN) would follow. They weight of black folks expectations should not entirely fall on the shoulders of Bob Johnson, however he could have done wonders for black folks in the eyes of the media. Maybe Mr. Johnson was more consumed with making money than knowing how to master the influence of his money. How sad.

James said:

Alan,
I appreciate your thoughts on BET and Bob Johnson. I cringe every time I hear him say that he has no responsibility to Black America as an owner of a major media outlet. Mr. Jonson has deluded himself into thinking that African Americans have overcome to the point that we can afford his step n' fetchit network. How dare he sit in the lap of luxury with money earned from the gutter? Before the rise of media conglomorates, newspapers and radio stations in our community were owned by black men and women who recognized their responsibilty to the community and the importance printing and broadcasting news and entertainment from a black perpective. Your column was quite timely considering the recent passing of Ebony/Jet publisher John H. Johnson. While many would say that the need for Ebony and Jet has passed, the fact that Johnson's death was barely noticed by your paper and most of the mainstream media shows that we need sources of news and entertainment that care just as much about black as they do green.
By the way Alan, You do a great job.Thanks

Allen Johnson said:

James, actually, John H. Johnson was one of my heroes.

We ran a syndicated op-ed on his life and death last week but hindsight tells me we should have done an editorial obit, too.

Allen Johnson said:

Bret Pulley of Forbes Magazine has written what appears to be an insightful biography of Robert Johnson. I've added it to my growing reading list.

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j golidy said:

I am desperately seeking to find out any information on the death of Bob Johnson, founder of BET network. My husband ran across a tiny article on American Airlines last week stating Bob Johnson had died. I am curious why this news did not make BET headlines nor any of the major television networks.

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