Eyes dancing, hair slicked to the rear, not quite Pat Riley-style, Matt Brown is a study in perpetual motion. Even when sitting (theoretically) still, he'll lean back, thrust forward and punctuate his words with hands and fingers.
From Springsteen to Southern Baptists, ACC basketball to tractor pulls, Brown's mission as managing director of the Greensboro Coliseum is to keep the big barn humming with events and concession sales.
Book 'em, Matt.
It's not easy. He's had to tangle with one rival after another: the Dean Dome, the RBC Center, outdoor concert "sheds" in Charlotte and Raleigh, and even his own City Council.
In 2000, Brown — the highest-paid city employee at $174,766 — apologized to the council for calling it "shortsighted." Brown had taken the council to task for vetoing his idea to sell naming rights to War Memorial Auditorium.
Brown's boss at the time, former City Manager Ed Kitchen, was not amused. "I did call him on that," Kitchen said last week. "That's just not something that city staff should do."
But Kitchen never regretted hiring Brown, a decision he helped make in 1994.
"Matt was very aggressive," said Kitchen, who was deputy city manager in '94. "He knew the ins and outs of the business. He had a vision about the building and where its uniqueness could take it."
The results have been impressive, especially recently: long-term deals with the ACC men's and women's basketball tournaments, an ambitious bid for the 2013 NCAA Women's Final Four, plus impassioned pushes to renovate War Memorial Auditorium, build a swim center and create an ACC Hall of Champions, an idea Brown originated.
Kitchen says you need someone tough in Brown's job — that the arena management business is no place for the meek. But Brown's brusque, in-your-face style hasn't worn well on many.